The company was co-founded by Vadim Zinchuk M.D., Ph.D. and Olga Grossenbacher M.D., Ph.D. in 2003 for the purpose of creating the best scientific solution for quantitative colocalization analysis of images obtained using fluorescence microscopy on a Mac. The aim was to write software which, in addition to its high scientific value, can be easy and fun to use. Colocalization is one of the most frequently detected visual phenomena in cell and molecular biological research. Its quantification ensures the statistical value of the studies and provides objective information about the location of fluorescently-labeled objects and their possible work.
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